Intellectual property is not just the domain of a hired lawyer, but rather it is an integral part of the strategy behind launching any new business venture. Patents, copyrights, trademarks, and trade secrets — all of these aspects of IP are embedded into the overall brand value of a business and/or product. Sign up for our 8-week newsletter course to challenge what you think you know about IP.

“This new series of free IP educational content provided by the Michelson Institute for IP and the Michelson 20MM Foundation are excellent. I am proud and happy to collaborate on this important mission to educate others about the fundamental importance of IP in our economy”, said David Orozco, J.D., a Bank of America Professor at Florida State University & Editor-in-Chief at American Business Law Journal.


So, how about it then? Looking for a little extra brain food? You’ll learn 8 Lessons in IP Strategy taken straight from the real world stories of entrepreneurs and companies. Sign up to receive the special newsletter series over the course of 8 weeks.

How it works

You will receive a total of 8 weekly newsletters with the goal of improving your knowledge of IP and how it functions in the real world. Each written piece has received expert editorial guidance from professionals like Orozco with years of experience in the field and a wealth of knowledge to share.

“I am impressed with how well these IP strategy cases break down seemingly complex intellectual property concepts in a way that is understandable and actionable. The additional educational resources bring intellectual property to life and it was great being part of this endeavor as a contributor”, said Professor Mark Michels, a faculty member at Santa Clara Law School and another of the executive editors for the series.

The knowledge you gain from each weekly lesson will ensure that you cover all four verticals of IP including patents, copyrights, trademarks, and trade secrets:

Week 1: Patents and Public Disclosure
Week 2: Online Counterfeiting and Infringement
Week 3: Trademark Rights and Employment Agreements
Week 4: Copyright Infringement
Week 5: Early Federal Trademark Registration
Week 6: Licensing Using a Provisional Patent Application
Week 7: Trade Secret Theft
Week 8: A Billion Dollar IP Success Story

The weekly lessons will contain additional resources, terms to learn, critical thinking questions and fictional scenarios to challenge you even further if you wish. They are thought provoking but accessible exercises presented as easy-to-read motivational stories that anyone from advanced high school level and onward can take and learn from.

Please make note: None of this and any of the forthcoming content shall be construed as legal advice, or as creating an attorney/client relationship. If you need professional counsel, please seek an attorney.

Special Thanks

Michelson IP would like to extend special acknowledgements to our partners at the Intellectual Property Owners Education Foundation for their contributions to this project.




More to Come

A complete PDF version of all 8 business cases highlighted in the micro course, made especially for educators and classroom instruction,  available for download here on


Sign up for the 8-week Challenge


The Michelson Institute for Intellectual Property, an initiative of the Michelson 20MM Foundation, provides access to empowering IP education for budding inventors and entrepreneurs. Michelson 20MM was founded thanks to the generous support of renowned spinal surgeon Dr. Gary K. Michelson and Alya Michelson. To learn more, visit