Learn about Real World IP Scenarios from Cases in IP Strategy: Industry Lessons Learned

Get Lessons in IP Strategy from this one-of-a-kind Business Case Stories series
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Michelson IP would like to extend special acknowledgements to our partners at the Intellectual Property Owners Education Foundation for their contributions to this project.
Access Volume I of Michelson IP’s new Case Stories Series
Who Should Use Cases in IP Strategy?


Teachers and professors — prepare your students for the new economy and the role intellectual property will play in their future careers.


Inventors, artists, startup founders, investors, researchers, and anyone else in the innovation ecosystem — learn how you can, and why you should, protect your creations.

Legal Professionals

Attorneys, licensing and technology transfer professionals — learn how you can use this resource to help your clients, students, or your overall brand in the competitive world of intellectual property.

A Word from our Founder

"All of the great companies today like Facebook, Amazon, and Uber were founded with intangible assets. If you’re building a business around an idea, you need to educate yourself about the intellectual property system because that’s how you capture value." - Dr. Gary K. Michelson

Lessons in IP Strategy 101

Intellectual property is not just the domain of a hired lawyer, but rather it is an integral part of the strategy behind launching any new business venture. Patents, copyrights, trademarks, and trade secrets — all of these aspects of IP are embedded into the overall brand value of a business and/or product.

The knowledge you gain from each of these business cases will ensure that you cover all four verticals of IP including patents, copyrights, trademarks, and trade secrets:

  • Navigating Patents and Public Disclosure: The Sleep Styler
  • Handling Online Counterfeiting and Infringement: Sprout World
  • Trademark Rights and Employment Agreements: Hayley Paige
  • Copyright Infringement on YouTube: Michelle Phan
  • Benefits of Early Federal Trademark Registration: Z-Burger
  • Product Licensing Using Only a Provisional Patent Application: Glide Mat Inventor Michelle Morrison
  • Lessons in Trade Secret Theft: Anthony Levandowski and Waymo v. Uber
    A Billion Dollar IP Success Story: Spanx

They will each contain additional resources, terms to learn, critical thinking questions and fictional scenarios to challenge the reader even further. Think of them as easy-to-read motivational stories with thought provoking exercises throughout that anyone from advanced high school level and onward can take and learn from.


Reviewed & Edited by Experts

Each case has also received expert editorial guidance from professionals like Orozco below with years of experience in the field and a wealth of knowledge to share.

This new series of free IP educational content provided by the Michelson Institute for IP and the Michelson 20MM Foundation are excellent. I am proud and happy to collaborate on this important mission to educate others about the fundamental importance of IP in our economy.

– David Orozco, J.D., a Bank of America Professor at Florida State University & Editor-in-Chief at American Business Law Journal

Presented by the Michelson 20MM Foundation

This project is published by the Michelson 20MM Foundation and made possible by the generous support of Gary and Alya Michelson.

Executive Editors

Erika Arner

Erika Arner

Partner, Finnegan & Board Member, Intellectual Property Owners Education Foundation
John Cheek

John Cheek

Chief Intellectual Property Counsel, Tenneco Inc. & Board Member, Intellectual Property Owners Education Foundation
David Kappos

David Kappos

Partner, Cravath, Swaine & Moore LLP & Board Member,
Intellectual Property Owners Education Foundation
Stephen Key

Stephen Key

Cofounder, inventRight & Contributor, Forbes
Mark E. Michels

Mark E. Michels

Lecturer, Santa Clara School of Law
David Orozco

David Orozco

Bank of America Professor of Business Administration, Florida State University & Editor-in-Chief, American Business Law Journal

Phyllis Turner-Brim

Phyllis Turner-Brim

Deputy General Counsel / Chief Intellectual Property
Counsel, HP Inc. & Vice President, Intellectual Property Owners Education Foundation
Jon Wood

Jon Wood

Director, Waldron Center of Entrepreneurship and Family Business, Harding University & Board Member, Intellectual Property Owners Education