Case Studies Archives

Theft of Trade Secrets: The Anthony Levandowski and Waymo v. Uber Business Case

Aug 23, 2022

Want to access the full set of the IP Strategy Industry Lessons Learned business cases? Download them here. Theft of trade secrets is a big issue in today’s tech driven knowledge economy. A trade secret includes, but is not limited to a formula, practice, study,...

How to License a Provisional Patent: The Michelle Morrison Glide Mat Business Case

Aug 23, 2022

Dig into how inventor of the Glide Mat Michelle Morrison took steps to license a provisional patent as part of her product’s go to market strategy. Morrison’s intellectual property acumen allowed her to secure a more profitable licensing deal and earn maximum...

The Billion Dollar IP Success Story of Who Invented Spanx: A Business Case

Aug 23, 2022

Have you ever wondered who invented Spanx? Take a deep dive into the success story of Sara Blakely, who despite being low on financial resources at the start of her invention journey, knew intellectual property would be essential for her venture. Learn the necessary...

Theft of Trade Secrets: The Anthony Levandowski and Waymo v. Uber Business Case

How to License a Provisional Patent: The Michelle Morrison Glide Mat Business Case

The Billion Dollar IP Success Story of Who Invented Spanx: A Business Case

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