Want to access the full set of the IP Strategy Industry Lessons Learned business cases? Download them here.
The Hayley Paige Bridal controversy between wedding dress designer Hayley Paige Gutman from the popular television series, “Say Yes To The Dress” and JLM Couture highlights several missteps on Gutman’s behalf with respect to her intellectual property (IP) rights. Despite Gutman’s unarguable success, a few oversights in the early days of her career created lasting problems and illustrates the role of trademark rights in employee agreements. Dig deeper into how only a couple of social media post and misreading legal agreements is costing this designer big time.